Nordic Choice Hotels selects Alice to standardize hotel operations

Guests staying at Nordic Choice Hotels, like the Clarion Hotel Amaranten in Stockholm, can use the guest-facing app and SMS texting to request housekeeping and maintenance services and communicate directly with the front desk. Photo credit: Alice

Nordic Choice Hotels, one of the largest hotel groups in Scandinavia with 190 properties, has selected Alice to standardize its hotel operations and guest engagement across its diverse brand portfolio. Nordic Choice Hotels is the Nordic and Baltic region master franchisee of Choice Hotels International.

Before Alice, the Nordic Choice Hotels team encouraged its brands to find their own solutions and initiatives to streamline their hotel operations and guest engagement on a property-by-property basis. With around 200 hotels and growing, the senior management wanted to select a tool to unify guest and staff communication on a single platform, thereby eliminating silos and allowing for actionable communication.

With Alice, Nordic Choice Hotels hopes not only to reduce the complexity in siloed system maintenance and training, but also to improve the communication between their guests and the hotel staff. Guests staying at Nordic Choice Hotels can use the guest-facing app and SMS texting to request housekeeping and maintenance services and communicate directly with the front desk.


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“Our region of the world is very advanced when it comes to embracing new technology and our guests love the possibility of having direct and easy contact with hotel staff,” Kenneth Hervik, director of digital guest experience at Nordic Choice Hotels, said in a statement. “This also eases our way of delivering the best possible service to create the best guest experiences in the industry.”

In addition to implementing Alice’s guest text messaging, the rollout includes Alice’s suite of front-of-house tools for the hotel’s concierge, front-desk and guest-services teams, and back-of-house tools for maintenance, housekeeping, security, and food and beverage.

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