Old Edwards Inn and Spa, a European-style resort in Highlands, N.C., has selected Infor to simplify its hotel-management and revenue-management functions. Now implemented in all three of Old Edwards Hospitality Group’s properties, Infor’s cloud-based hospitality-specific applications aims to deliver faster turnover, higher profit margins and a more tailored guest experience for the hotels. Through the partnership, the Old Edwards team expects to reduce manual processes, obtain a clearer picture of who guests are via integrated guest profiles to inform better communications and provide real-time visibility and intuitive processes to support staff and the guest experience.
Infor EzRMS is a hotel revenue management software solution that automatically calculates demand and revenue forecasts, while recommending appropriate selling strategies. Deep-learning algorithms recognize patterns to provide accurate business forecasts, pricing and selling strategies to maximize yield and profit. Infor Hospitality Management Solution, meanwhile, is a hotel property management system built in the cloud that provides scalability.
“The Infor team understood that at the center of our successful operation are our guests, and, as our technology partner, their solutions will be able to hone in on what really matters to our organization – from revenue management to personalizing the guest experience," Old Edwards GM Brian Crook said in a statement. "We ultimately chose to partner with Infor because of the company’s expertise in the hospitality industry and ability to provide a full suite of products for our current and future needs. By modernizing our operations, we will have the tools necessary to understand market demand and customer behavior to react quickly to changing conditions and manage the hotel more efficiently. Automating our front- and back-office operations will empower our teams with real-time data to make informed decisions, and ultimately make our guest interactions more seamless and memorable.”