PPDS, the exclusive global provider of Philips Professional TV and Digital Signage products and software, has formed a new strategic partnership with AAHOA. The collaboration follows PPDS’ recent return to the hospitality market in April with the company launching its new line of Chromecast built-in, Philips MediaSuite 4K pro Android TVs.
“At PPDS we fully recognize the value offered by AAHOA and this partnership will play a hugely significant step in our ambitions to become the brand of choice for hoteliers in North America, with our range of professional TVs,” said Joe King, VP commercial displays, North America at PPDS. Their access and reach to this market, and the opportunities provided to communicate and collaborate directly with those who matter, is unrivaled. We’re excited to be working with them and about the possibilities that lie ahead.”
Joining with AAHOA will help PPDS accelerate its growth strategy, working with channel partners, hotel owners, AV/IT managers and hotel guests to showcase and promote innovations—such as Philips MediaSuite—but also to conduct regular research and compile feedback. This will be achieved, in part, through the opportunities for PPDS to participate in more than 200 AAHOA official networking and communication events scheduled to take place each year. This includes more than 30 regional conferences and exhibitions, as well as the national AAHOA Convention & Trade Show in Dallas with more than 8,200 attendees.
PPDS’ company profile, contact information and relevant product portfolio will also be listed on the AAHOA website and available to members.
“We entered the hospitality industry to make a difference—not simply to follow what has been done before over and over again,” King said. “The market had become stagnant, with our competitors seemingly complacent. That’s not our business model. Philips MediaSuite has been in development since 2014, with every aspect of its design based on extensive research, market feedback and the needs and wants of the hotel industry. By taking a fresh approach, we were able to create what we truly believe is the most compelling and advanced dedicated pro TV range available, not just in North America, but anywhere in the world. To truly understand the market, you have to be fully immersed in it. With AAHOA, we’re able to do that.”
AAHOA represents more than 19,500 members nationwide, who own nearly one in two hotels in the United States and who spend more than $31 billion on operating costs and an additional $900 million on capital improvements, including televisions and IT systems.