Radisson Hotel Group Americas has rolled out Medallia Zingle for all hotels in its portfolio, becoming one of the first hotel companies to integrate Zingle with every hotel’s property management system, along with being one of the first to mandate Zingle as a brand standard.
This PMS integration aims to automate the guest data transfer process and ensure guest data is completely secure, providing one place for all guest analytics.
The Medallia Zingle guest messaging platform will provide real-time, personalized engagement between hotel staff and guests. From pre-arrival and check-in to service requests, service recovery and checkout, hotels can manage all their guest service needs in one platform.
Radisson Hotel Group Americas is investing the necessary capital for the Zingle deployment by funding 100 percent of the upfront implementation fee. Additionally, the company is "highly subsidizing" the monthly Zingle subscription fee.
“We are constantly looking for innovative ways to support hotels in delivering a better guest experience, while also showcasing our value to owners,” said Tom Buoy, interim CEO and chief commercial officer, Radisson Hotel Group Americas, in a statement. “After conducting a more than six-month pilot at franchised and managed hotels, and receiving overwhelming endorsement from nearly 500 franchise owners, general managers, and their teams, we are confident Zingle will become one more opportunity to create a competitive edge for all RHGA hotels. This unique software allows hotel teams to immediately and conveniently respond to the needs of our guests, which is guaranteed to make a lasting impact.”
On Jan. 1, Zingle became a mandated brand standard implemented at all Radisson Hotel Group Americas hotels. Zingle will be deployed at all hotels across the Americas in waves, with the goal of completing the system-wide implementation by May.