Remington Hotels selected Knowland to execute its sales strategy and increase profitability more precisely. Remington Hotels manages 121 hotels in 30 states across 26 brands, including 18 independent and boutique properties. Because of the scale of its portfolio, the management company turned to Knowland to ensure its properties are meeting their goals using actionable data.
Knowland helps hotel sales teams to understand better what multiday events are booking in their local market, letting the teams focus on the leads that will deliver higher win rates and grow revenue faster. As group business grows, smaller groups are increasingly important, so having the data to understand these new meeting trends can prove critical to a hotel’s bottom line.
Some Remington Hotels properties are in markets that are not yet fully recovered, such as Chicago and New Orleans in convention-dependent or urban markets. Knowland provides the insight to help hotels in these affected markets identify smaller meetings to build their bookings base.
“Having access to Knowland’s meetings and events data gives our sales teams an advantage and has streamlined their workflow by ensuring they focus on accounts that deliver multi-day events with guestroom and catering revenue," Loretta Macke, senior vice president of sales, Remington Hotels, said in a statement. "With the return of group business, regardless of event size, our focus is clear—increase sales using the latest technological advances available to us and do so efficiently.”