Selina, the lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, has partnered with Duetto to drive revenue automation and business reporting efficiencies across its portfolio.
Duetto’s cloud-based revenue management solutions will be implemented in 89 Selina locations with a total of 4,256 rooms. Selina’s network currently includes 145 open or secured properties across 25 countries and six continents and is looking to expannd across international urban markets.
“Technology has been, and will continue to be, key to our revenue and growth plans,” Selina's Global CMS Elad Nir said in a statement. “Being a lifestyle hospitality brand that sells much more than just accommodations, we need a revenue management solution that offers controlled automation, provides custom integration to our proprietary PMS, and can easily scale all of our various product offerings—Duetto ticked all the boxes. This intelligence automation will enable us to optimize revenue across our destinations worldwide.”
Selina was founded in 2014 by Daniel Rudasevski and Rafael Museri. The company leverages proprietary technology to identify underperforming hotels and transform them into cultural hubs through partnerships with local artisans, designers and food and beverage providers, in addition to introducing programming inspired by local experiences.
Selina will operate Duetto's GameChanger revenue optimization application to price segments, channels and room types in real-time. Duetto’s ScoreBoard business intelligence tool will enable the Selina revenue team to build forecasts and budgets in minutes, based on real-time data sets.