Hong Kong-based Shangri-La Hotels and Resorts and Klook, a travel activities and services booking platform, have formed a strategic partnership that will let hotel guests directly access nearby activities.
With this partnership, Shangri-La will be able to provide more differentiated experiences and benefits important to guests and Golden Circle members, including earning and redeeming Golden Circle award points from local experiences and at more than 500 restaurants as well as at Chi, The Spa within Shangri-La.
“By delivering additional hotel and in-destination features we are strengthening the value proposition for guests in line with their widening needs and giving them more inspiring choices during their travels,” said Irene Lin, Shangri-La EVP-marketing, in a statement. “Collaborating with Klook will allow us to offer guests a deeper discovery of local experiences and we’re excited the partnership will open up many more memorable moments to guests in and beyond Shangri-La hotels worldwide.”
Klook and Shangri-La will initially collaborate on the following:
Klook Concierge: This month, Shangri-La Hotel, Bangkok; Shangri-La Hotel, Singapore; and Kowloon Shangri-La, Hong Kong are debuting this service.
Guests can find and book Klook experiences throughout their stay via a tablet at the hotel concierge (even at the last minute) and redeem via a QR code or e-voucher. In addition, Shangri-La Golden Circle members can earn Golden Circle award points for each experience booked through the Klook Concierge.
To mark the partnership launch, Shangri-La is offering Golden Circle members 100 Golden Circle award points on every booking on the Klook Concierge, while Klook will offer a platformwide discount of 5 percent on its experiences until February 28.
Golden Circle Award Point Redemption: All Shangri-La Golden Circle members have the option to redeem points for select Klook experiences in Singapore, Bangkok, Beijing and Shanghai this month. This will expand to more than 60,000 Klook experiences by third-quarter 2019, and range from restaurants and unique tours to local transport and popular attractions.
Marketing Collaborations: In 2019, Klook and Shangri-La will jointly launch various marketing initiatives, as well as make unique Shangri-La experiences available on the Klook platform. More information will be announced at the time of launch.
Shangri-La currently manages more than 100 hotels under the Shangri-La, Kerry, Hotel Jen and Traders brands.