SiteMinder releases its platform on mobile, to give hoteliers the ability to execute their property’s revenue management strategy and mitigate real-time risks, free from their desk. The mobile app represents the first phase of the delivery of SiteMinder’s smart platform, set to launch later this year.
Available in eight languages, the release of SiteMinder’s mobile app follows a beta period which saw more than 800 users in over 60 countries sign up. It allows accommodation providers to forecast revenue performance and take targeted action whenever needed, using their personalized 14-day overview of rooms sold, revenue earned and best performing distribution channels. Unlike existing solutions, users can also respond to real-time booking demand by easily executing time-sensitive revenue management functions in-app, such as instant rate and availability adjustments, minimum and maximum stay length adjustments, and room sale closures until pricing is fully optimized.
SiteMinder’s chief product officer, Leah Rankin, said SiteMinder’s mobile app is a response to hoteliers who for years have been accessing the company’s platform for desktop from their mobile device. The release of SiteMinder’s platform on mobile is about ensuring they and all accommodation providers have the continuous ability to maximize their property’s revenue performance and take rapid action to avert risks.
“We are living in a new era of travel that brings with it new booking patterns and behaviors," Rankin said in a statement. "Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost. That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated over $45 billion in revenue from more than 115 million reservations, is officially in our customers’ hands."
“Without any marketing or promotion, we saw significant early sign up volumes to our mobile app, which indicated the real need and demand for a mobile-optimized experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move. It’s also where trusted data ensures they don’t miss out on ultra time-sensitive revenue opportunities, like demand-driving public events or changes in competitors’ pricing, and where errors can be fixed within seconds before any monetary or reputational damage occurs. These are capabilities that have traditionally felt too complex and large scale to execute, even on desktop. But this is the new era of dynamic revenue management, and mobility is at the heart of it.”
One of the app’s first adopters is Solmar Hotels & Resorts in Cabo San Lucas, Mexico. Hermes Alejandro Avendaño Lopez, the company’s corporate e-commerce coordinator, said the new SiteMinder app has been a lifesaver. "It was a much-needed step up compared to accessing SiteMinder through our mobile’s browsers, enabling us to be much more dynamic at managing the inventory, rates and availability of our properties," Avendaño Lopez said.