SkiStar, an operator of Alpine ski resorts throughout Sweden, Norway and Austria, has expanded its mobile key services agreement with Zaplox. SkiStar properties that are equipped with digital key room access technology will now be able to further enhance the guest experience by implementing the new Zaplox SDK solution and further customizing their proprietary mobile apps.
With a 42-percent market share, SkiStar is recognized as one of the largest operators of Alpine ski resorts in the Scandinavian region, with more than 6,500 cabins and apartments under its management. The group has been a Zaplox customer since 2011, the same year that Zaplox began making its solutions commercially available. Offering its innovative mobile key services primarily to the hospitality industry, Zaplox ensures that hotels and resorts have the ability to implement digital key convenience to meet evolving guest needs and expectations, while enhancing the property's reputation and providing the ability to increase revenue.
The new SDK solution, which was released in 2016, will give SkiStar the added ability to integrate its own resort mobile apps with Zaplox digital key technology. This innovative feature ensures that guests experience a simple and seamless mobile check-in, digital room key assignment and checkout process with the use of a single, comprehensive mobile app.
In addition to providing enhanced guest and staff convenience, the SDK solution also allows properties to enhance their own mobile apps to make them more enticing and robust, and to serve as a means of direct communication with guests. Digital key functionality allows guests to skip front desk lines and instead go directly to their assigned guestrooms, providing an immediate and practical value that greatly increases the chances of the app being downloaded onto guests' personal smart devices. This in turn increases the possibility that guests will be exposed to and interact with other services or promotions included on a property's app, ultimately enhancing the ability to grow additional revenue.