Software companies partner for hotel group data suite

Through the integration of ProfitSword's suite of BI solutions with Infor's sales & catering software, hospitality professionals currently experiencing labor shortages can gain insight to help them accurately determine if group sales targets are being met. Photo credit: Geber86 / E+ (Somebody uses a computer)

ProfitSword, a developer of hospitality-related business-intelligence and data-integration software, has partnered with Infor, a provider of cloud business software, for a suite of group room, banquet and catering business-performance-analysis technology. 

Through the integration of ProfitSword's suite of BI solutions with Infor's sales and catering software, hospitality professionals currently experiencing labor shortages can gain insight to help them accurately determine if group sales targets are being met, how current sales performance compares to previous time periods and what the future sales outlook is projected to be for their business. 

With the integration abilities now available between each company's solutions, ProfitSword's fully automated business-intelligence tools can retrieve a wide range of group-sales performance metrics from Infor's sales and catering software across a hotel's various departments or throughout a portfolio of hotels. Accumulated almost in real-time, the data can be automatically stored within a single database for easy retrieval by business leadership or by staff and with analytics made available based on an individual's role and areas of responsibility. This can help ensure that each level of an organization can obtain relevant and up-to-date group-based sales statistics that can prove essential and timely to adequately address upcoming business and market needs.
 
Infor sales and catering data, which can be accessed via the ProfitSword database dashboard, includes granular statistics on group-based bookings and events such as weddings, conferences or business meetings and any subsequent sales generated by such business. Using ProfitSage to analyze the information, hoteliers can forecast what upcoming group-related sales opportunities or risks may be arising in order to revise business plans accordingly, and without the need to first spend multiple hours compiling and verifying data.

By integrating with ProfitPace, properties can further evaluate revenue generated from group sales on a year-over-year basis to identify any fluctuations in booking, banquet or catering sales activity from previous norms, allowing businesses to pinpoint growth trends or if there is a need to re-strategize sales efforts. Using ProfitPlan, hoteliers can even leverage Infor's sales and catering data to monitor the performance of individual sales personnel. This data can be used to help ensure each employee continues to meet established group sales expectations, whether they are performing required functions such as scheduling site visits or if additional training is needed to improve results.