Travel marketing platform Sojern and Profitroom, a booking and technology platform, have collaborated to equip hotels with a combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to reach travelers searching for a place to stay and drive direct bookings on their website.
“With travelers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift,” Josh Beckwith, managing director, global strategic accounts and partnerships at Sojern, said in a statement. “This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability.”
Profitroom provides a high-converting booking engine, complemented by marketing automation tools, an advanced channel manager and a website builder. By integrating these offerings with Sojern’s digital marketing capabilities, hoteliers can optimize their online presence, attract high-value guests and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern’s enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.
“By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue,” said Samantha Williams, commercial director, Profitroom.
Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences. Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating email campaigns. This technology enables hoteliers to generate tailored messages for guests with just a few clicks.