SoundMachine, Napster debut expanded music subscription service

Business Premium will enhance SoundMachine’s in-store music platform with access to hundreds of AI-generated and human-curated stations. Photo credit: SoundMachine

SoundMachine, a music subscription service for business, has partnered with Napster to create a new premium music subscription designed to provide a seamless, engaging and on-brand music experience for companies looking to enhance their physical space. Titled Business Premium powered by Napster, the new service blends SoundMachine's scheduling and management features with Napster's music programming technology and catalog. The service is available now in the U.S., Canada and Spain, and will roll out in additional territories in the coming months.

Business Premium will enhance SoundMachine’s in-store music platform with access to hundreds of artificial-intelligence-generated and human-curated stations, as well as the ability to create a custom station starting from an artist or song using Napster’s catalog of millions of songs. These benefits will be coupled with SoundMachine’s existing features, including full licensing for Public Performance within a client’s business environment in the U.S. (via ASCAP, BMI, SESAC, and SoundExchange) and Canada (via SOCAN and RE:SOUND); the ability to upload and schedule promotional messages to play along with the music; program different types of music to play during different parts of the day; mix complementary genre stations to create the perfect in-store audio backdrop; and control music in multiple locations from a central account. For those who just want to hit play, SoundMachine can also create custom playlists designed specifically for individual companies.

“With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context,” SoundMachine co-founder and CEO Matteo Luppi said in a statement. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process.”

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

SoundMachine’s Business Premium powered by Napster is available at for $31.95 per month per location when billed annually and $34.95 per month per location when billed monthly after a 30-day free trial. The service can be played with the SoundMachine web player on any tablet or computer, the SoundMachine iOS app on mobile, SoundMachine’s dedicated player hardware, or third-party devices such as Sonos.


Suggested Articles

This agreement provides Magnuson Hotels with access to Hotelbeds’ distribution network of more than 60,000 travel trade buyers.

The new Execuvue has a completely redesigned user interface, making the customized reporting and data-gathering tool more intuitive.

The pandemic has shown how our industry can take advantage of online interactions and how we can support our virtual-reliant guests.