Swire Hotels has selected IDeaS G3 revenue management system to unify its group approach to revenue management across its portfolio of seven hotels.
As a group, Swire Hotels previously approached revenue management on an individual property level, which led to different vendors and systems being used across its portfolio. With the intention to drive more efficiency across the group, Swire Hotels sought to unify its revenue management process.
G3 RMS aims to optimize revenue performance and provide a single version of data and analysis at a group level. IDeaS will play an important role in Swire Hotels’ portfolio growth plans, providing strategic revenue management support at both the property and group levels. IDeaS G3 RMS provides insight into the cost of acquiring business through a particular channel or OTA. This insight helps hoteliers assess the value of a channel over the long term, versus the costs of acquiring reservations through that channel.
The Investigator feature within G3 RMS will also help Swire Hotels better examine and understand the data points the system considers when setting prices. Investigator’s charts, tables, and descriptions quickly inform factors that influence prices and forecasts, providing clarity around the key drivers behind pricing decisions and the demand forecast.
“We are proud to have IDeaS as part of our distribution infrastructure," said Yvonne Yau, director of revenue and distribution, Swire Hotels, in a statement. "It will benefit us in our development plans building the confidence of potential hotel owners, knowing that we have the best-in-class revenue management solution in place. Our aim is to deploy IDeaS in future new hotels and let it be a core part of the daily business discussion and decisions towards achieving the goal of becoming a rate leader in each of our respective markets.”
Swire Hotels has seven properties under two brands including The House Collective and EAST, with locations in Hong Kong, the Chinese Mainland and the United States.