Umstead Hotel and Spa installs Intelity in-room tablets

Umstead Hotel and Spa

The Umstead Hotel and Spa is revolutionizing its guest experience through a partnership with Intelity. The five-star Cary, N.C., hotel has installed touchscreen tablets running Intelity’s Interactive Customer Experience bedside software in all guest rooms, providing guests with the opportunity to take control over their stay into their own hands.

“In-room tablets make it easier for hotels to exceed guest expectations when it comes to the experience provided on property,” said Jason Seehafer, executive assistant manager of hotel operations at The Umstead. “This technology is truly the future of hospitality, and we’re excited to offer it to our guests with Intelity as our partner.”

The tablets will enhance the high-tech experience available to guests. ICE Bedside replaces alarm clock-radios and print collateral for a digital directory with instant access to hotel information and services. A panel of automated room controls also will allow guests to manipulate the guestroom environment through the tablets, such as adjusting lighting and temperature.

Intelity’s ICE platform offers benefits beyond the guest-facing interface with operational functionalities that can be leveraged by staff at The Umstead.

Requests made on the tablets log into the ICE control system, which integrates with both the property management and ticketing systems for seamless data transfer. Back-end tools include content control, direct guest marketing and messaging, and access to business intelligence related to the tablet software. All guest requests are logged into the ICS where they can be assigned to appropriate departments and tracked for service response analysis.

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Advantages include increased access to travel agents, a more efficient booking process and bundling options with other travel needs.

The New England-based hotel company will implement the IDeaS G3 revenue-management system across its portfolio of independent properties.

The Hotel App Store allows properties of all sizes to discover, choose and connect applications to their business systems.