Loews Hotels & Co. is expanding its use of Oracle Hospitality technology by adding Oracle OPERA Cloud Central services across its U.S. portfolio.
The implementation is designed to strengthen distribution capabilities and guest recognition while providing the company with a more centralized view of operational and guest data. The expanded deployment builds on Loews' existing use of Oracle Hospitality OPERA Cloud PMS, AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud Point of Sale and Oracle Fusion Cloud Enterprise Resource Planning. The unified platform integrates property management, distribution, loyalty, service interactions and sales functions.
“At Loews, we deliver personalized touches and exceptional experiences for our guests. Achieving that goal delivered by our team is aided by having the right data,” Dan Kornick, CIO, Loews Hotels & Co, said in a statement. “Oracle Hospitality will allow us to enhance our ability to leverage data by providing a centralized hub that ensures all our properties and team members are empowered with the information they need to exceed guest expectations.”
According to the Austin, Texas-based company, OPERA Cloud Distribution enables hotels to manage rates, inventory and ancillary services across direct and indirect booking channels from a single platform, helping streamline promotions and inventory management. OPERA Cloud Loyalty is intended to support more personalized guest engagement and encourage direct bookings through targeted offers based on guest preferences.
“Loews Hotels is dedicated to approaching each moment of a guest's stay with thoughtfulness and care,” added David Meltzer, SVP, Oracle Hospitality Sales.