W Hotels debuts video game to celebrate Bellevue, Wash., hotel opening

W Bellevue introduces a new video game, Belle the Bear, for its grand opening.

To power up the forthcoming opening of W Bellevue in Bellevue, Wash., W Hotels Worldwide is taking the hotel guest experience to the next level. W introduces the hotel industry’s first video game, Belle the Bear. W fans and tech-heads alike can play their way to W Bellevue virtually on opening day, with real-life rewards for top scorers in the United States.
 
Gamers, guests and W fans can explore the natural beauty and tech-centric city of Bellevue, Wash., with the Frogger-style Belle the Bear adventure game. Help Belle traverse landscapes, cityscapes, inside W Bellevue. Along her journey, Belle finds herself immersed in a robotic world, encountering drones and robots, all while avoiding (and occasionally embracing) cheeky roadblocks with skillful timing. Hit a cannabis leaf? Belle will turn into a gummy bear. One too many cocktails collected? Belle’s commands become reversed.
 
Gamers can try their luck and compete for a variety of prizes from June 15 through July 15, 2017. The five highest scorers in the United States will win prizes, with the top scorer receiving a complimentary three-night stay in the Extreme WOW Suite at W Bellevue, roundtrip airfare for two, dinner for two at The Lakehouse, a $500 shopping spree to The Bellevue Collection, VIP tour and private wine tasting for two at Guardian Cellars and a private 75-minute seaplane tour of Western Washington, including stunning views of Lake Washington and Mount Rainier.
 
“Bellevue is a gamer’s city, so we thought it would be fun to tap into that energy but with a W twist,” Anthony Ingham, global brand leader, W Hotels Worldwide, said in a statement. “Creating Belle the Bear, a throwback game with an innovative edge, is just another example of how we are constantly looking for new ways to engage with future W fans on their own turf. Plus, it’s a fun way to celebrate the opening of W Bellevue.”

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