Conrad to renovate, rebrand The London NYC

Exterior of The London NYC. (The re-imagined property is scheduled to officially rebrand as a Conrad hotel within 18 months, and will be known as the Conrad New York Midtown.)

Conrad Hotels & Resorts is managing The London NYC and subsequently reflagging it as the Conrad New York Midtown following a complete renovation. Beginning in October 2017, the Luxury Group within Hilton Management Services will take over the operation of The London NYC. The reimagined property is scheduled to officially rebrand as a Conrad hotel within 18 months. Conrad New York Midtown will become the luxury brand’s second property in New York City, following the opening of Conrad New York in lower Manhattan in 2012.

“The Hilton luxury brand flagships are fortunate to call New York City home, and we couldn’t be more thrilled to expand our footprint in Manhattan with our second Conrad property,” John Vanderslice, global head, Conrad Hotels & Resorts, said in a statement. “The London NYC represents a modern interpretation of luxury at an unrivaled address in one of the world’s most dynamic cities. We are committed to redefine the midtown hospitality experience and deliver a world of style and smart luxury for today’s traveler.”

The 562-room London NYC hotel will undergo a renovation and will rebrand to the Conrad New York Midtown, a Conrad-branded property, in spring 2019. The renovation will include a complete transformation of all guestrooms, corridors, public spaces and vertical transportation systems, and will introduce a new upscale dining concept. Upon completion, the hotel’s interiors, by designer Stonehill & Taylor, will offer a modern interpretation of the Conrad “world of style” design aesthetic. Additionally, the hotel will have 24-hour in-room dining, a fitness facility and 4,798-square-feet of meeting space.

As the only all-suite luxury hotel in midtown New York, The London NYC will have suites that averaging more than 500-square-feet and views of Gotham’s skyline from the hotel’s top floors. Situated in the heart of midtown at 151 West 54th Street between 6th and 7th Avenues, the hotel is located just steps away from many of the city's historic landmarks and most dynamic thoroughfares, including Carnegie Hall, Central Park, Fifth Avenue, Broadway and Times Square.