MIAMI — Radisson Hotel Group unveiled the new prototype model room for its Park Inn brand during its Americas Business Conference, held here this week.
The new design, which targets the upper-midscale market, is meant to maximize space within a compact footprint.
"Over the past few years we have had strong traction with the brand in Latin America and Europe," John M. Kidd, CEO/COO, Radisson Hospitality, said in a statement. "Backed by our new design prototype and strong development momentum, we hope to leverage this success and bring renewed energy and growth for Park Inn by Radisson throughout the Americas."
“We are passionate about discovering ways to provide a unique stay at our hotels in order to cater to the desires of our guests not only in the here and now, but also into the future,” said Phil Malcolm, VP of technical services, Radisson Hotel Group. “The light use of color within our Park Inn by Radisson prototype model room is used to highlight key moments and enhance the positive and inviting atmosphere.”
The prototypes have a cool color palette with pops of vibrant color, including individual carpet tiles and vivid hangers in the open closets. The balance creates a space that is at once soothing and energizing, depending on where a guest is looking. The rooms can have a rolling desk or an armchair with an attached table, depending on available space and expected guest use. (Business guests, for example, might prefer a traditional desk while leisure travelers would rather relax in the armchair.)
New Red Rooms
During the conference, the company also unveiled a concept of the next-generation guestroom design for the Radisson Red brand in the Americas. The room has a design the company calls "contemporary and edgy," and the hotels will be geared toward urban markets.
Living up to the brand name, the model uses pops of red in numerous elements, from the shower door to the sofa to the classic record player and the headphones that hang from the wall. The walls of the new guestroom have wallpaper that looks like raw concrete on one side and blown-up photographs on the other, along with an industrial-looking unit for shelving and the entertainment equipment.
“Since opening our first Red in Minneapolis in late 2016, we have learned a lot, both operationally and from our guests,” added Malcolm. “Our latest design concept reflects the continued evolution of Red while staying true to its core pillars.”
Radisson Red currently has three hotels open and four hotels in development throughout the Americas. The brand opened its first Americas hotel in Minneapolis, followed by openings in Campinas, Brazil, and Portland, Ore. Radisson Red has two hotels set to open in Miami along with a hotel signing in Plano, Texas. Radisson Red Miraflores is scheduled to open this summer in Peru. There are also locations in Brussels; Cape Town, South Africa; and Glasgow, Scotland.
Photo credits: Radisson Hotel Group, Jena Tesse Fox