Element Huntsville prepares to open inside existing Alabama Westin

Element Huntsville, a new property under development from Starwood in Huntsville, Ala., will open on April 4, 2017, on floors 7-11 of the Westin Huntsville as a separate extended-stay hotel. The property will be managed by Crescent Hotels & Resorts. Crescent, based in Fairfax, Va., is a nationally recognized operator of hotels and resorts with properties throughout the United States and Canada.

As one of Starwood’s select-service hotels, Element by Westin offers a modern upscale extended-stay experience. The brand is also bringing an even greater focus on sustainability to the complex, with Element’s commitment to pursuing LEED certification in all locations.

The new construction of the Element Huntsville includes the build-out of 150 rooms including 68 suites, all with full kitchens. Once open, the Element will offer its signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, help nightly with wines, beers and soft drinks, paired with appetizers; and Restore: Gourmet pantry, a market place with grocery option available onsite for the extended-stay guests.

While Westin and Element by Westin are both Starwood brands, this will be the first “dual property” complex in the country with both the Westin and Elements brands in one location. Guests at both hotels will enjoy views and access to the Bridge Street Town Center, where the hotel complex is located.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

“Westin is already such a high-profile brand. By bringing Element to the top floors of the hotel complex, we will attract even more prominent guests while providing a high-class experience for all of our guests,” Mark Nelson, GM for the Westin Huntsville, said in a statement.

The first floor of the hotel building will have one entrance for Westin guests and separate entrance, lobby, check-in desk and elevators exclusively for Element guests. There will only be one connector between two hotel brands in the first-floor lobby.

Nelson’s team will oversee both brands at the hotel complex.

Suggested Articles

The survey is open to all companies that third-party-manage hotels for owners other than themselves.

Led by industry veteran Gary A. DeLapp, it plans to launch 12 newly constructed hotels in 2020 and an additional 30 locations in 2021.

More than 1,100 travel marketers surveyed in 26 countries talk about trends for 2020.