New F&B director joins Dream Hotel Group

Dream South Beach (restaurant with booths and tables)

Hotel brand and management company Dream Hotel Group appointed Jeff Lee as director of food & beverage. Lee will assist with the overall direction of food and beverage for the company and its brands: Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels, working on the various restaurant and bar concepts within the hotels and strengthening culinary partnerships across all four brands. 

His key areas of focus include concept and menu development, kitchen design based on elevated functionality and cleanliness, and attaining sales and profitability goals for each concept. Lee will also be responsible for identifying, hiring and training senior food and beverage positions for all properties worldwide, in addition to performing regular site visits to ensure the highest level of operating standards are met.  

Lee brings nearly 20 years of experience as a chef and culinary executive to Dream Hotel Group. Most recently, he worked for Hillstone Restaurant Group, where he held various senior-management positions, including executive chef for nearly 15 years, and played a key role in restaurant design and construction with a focus on kitchen design for multiple locations in the United States.