4 executive appointments from Choice, Radisson, more

Exterior of Comfort Inn Lower East Side
The Comfort Inn Lower East Side will fall under Michelle Masters' jurisdiction as regional VP of franchise services for the Northeast. Photo credit: Choice Hotels International
Michelle Masters Photo credit: Choice Hotels

Choice Hotels International, Radisson Hotel Group, Mainsail Lodging & Development and Sixty Hotels have filled executive positions in franchise services, loyalty, business development and sales.

Choice Hotels International

Choice Hotels International appointed Michelle Masters regional VP of franchise services for the Northeast. In her new role, Masters will lead a field-based team of franchise operations business consultants in driving systemwide hotel performance and owner satisfaction in the northeast United States. Masters has worked in operations and management for more than 20 years, most recently as regional VP of franchise operations at Radisson Hotel Group.

Radisson Hotel Group

Masters’ former home made an appointment of its own recently. Radisson Hotel Group promoted its head of global loyalty and engagement Efrem Berman to VP of global loyalty. Before joining Radisson several years ago, Berman spent more than six years at the loyalty and travel company Aimia, where he rose to head of loyalty consulting for the Americas.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Mainsail Lodging & Development

Developer and operator Mainsail Lodging & Development named Taylor Gray VP of business development and projects. In the newly created role, he will help grow the company’s portfolio through new developments, acquisitions and third-party management opportunities. Before Mainsail, Gray worked as corporate director of business development for Hostmark Hospitality Group, manager of acquisitions and development for Hard Rock Hotels and a senior associate at Hospitality Valuation Services.

Sixty Hotels

Boutique luxury brand Sixty Hotels appointed Jon Hodges executive director of sales and partnerships, where he will lead the sales team at Sixty LES, as well as travel industry partnerships for all the company’s hotels. Over his more than 10-year career, Hodges has held senior positions at Denihan Hospitality, Starwood Hotels & Resorts Worldwide and Millennium Hotels and Resorts.