White Lodging launches three-pronged StayConfident program

White Lodging's StayConfident program includes implementing door seals to show a room has been appropriately disinfected. Photo credit: White Lodging (White Lodging StayConfident )

White Lodging’s newly launched StayConfident program builds on guidance from the Centers for Disease Control and Prevention as well as hotel brands to define an enhanced cleaning program. 

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“We’ve always taken great pride in the cleanliness of our hotels and restaurants and want to ensure that our guests know that when they stay or eat at a White Lodging property, they are even more confident that the proper care has been taken before their visit, during their visit and in preparation for their next visit,” said Jean-Luc Barone, COO at White Lodging. 

White Lodging’s StayConfident program is built around three focus areas:

  • Contactless operations wherever possible
  • Advanced cleaning and disinfection procedures
  • Individualized—and social distanced—services

Guestroom Program

Much of StayConfident revolves around the guestroom, which, after the following five-point protocol is followed, is given a second round of disinfection on all high-touch services and then ultimately inspected, approved and sealed for the next guest. The guestroom program comprises:

  1. Deep cleaning and inspection
  2. Hospital-grade disinfection
  3. Removal of nonessential paper goods
  4. Enhanced laundry protocols
  5. Limited housekeeping entry

The StayConfident program also outlines new protocols across the property, including public areas, meeting spaces, the check-in process and food and beverage. Many of the StayConfident components are extensions of the company’s existing infectious disease response plan, which has been in place since before the pandemic was declared.

All White Lodging associates will undergo training and certification on the StayConfident program and any hotel brand programs. They are also required to undergo a COVID-19 symptom and temperature screen upon entering the property for their shift. 

“Confidence in a hotel operator’s approach to hygiene is critical to get individuals and groups to travel again with regular frequency,” said Chris Anderson, chief commercial officer at White Lodging. “White Lodging’s strong operational record and standards for excellence helps reinforce that when we commit to something, we follow through. Cleanliness has always been a top priority, we’ve just elevated it even further with StayConfident.”

In addition to following guidance from the CDC and other local and national health agencies, StayConfident was assembled with the expertise of internal subject matter experts; outside hygiene consultants; hotel and restaurant association guidance; meetings and event experts; and guidance from Marriott International, Hyatt Hotels Corp. and Hilton brands. Many of White Lodging’s leaders serve on hotel brand advisory councils working to define best practices for the broader industry.