BEI San Francisco, a independent lifestyle hotel located in San Francisco’s Mid-Market neighborhood, added Marc Choplick as GM and Mimi Carter as director of sales and marketing. Choplick and Carter lead the executive team of the recently reflagged 396-room hotel, which is expected to complete a $30 million renovation this spring. The hotel is the first West Coast expansion from its sister property in Beijing, and when it opens it will offer two dining options and 10,000 square feet of co-working, meeting and event space.
Choplick brings more than 20 years of hospitality experience, and oversees BEI’s developmental strategies and implementation of BEI’s brand service, as well as food-and-beverage operations. Choplick began his career at the business contract service division of Marriott in Los Angeles, where he managed culinary outlets from corporate dining to fine dining and high-end catering. More recently, Choplick spent eight years as the assistant director of food and beverage and then moved in to hotel management at the Biltmore Hotel in Los Angeles. Later, he joined the Kor Group to expand its hotel portfolio, and then moved on to serve as GM for eight years at the Westin in Long Beach, Calif. He joined BEI San Francisco to be a part of the growing lifestyle and luxury division of Davidson Hotels & Resorts in 2018.
“The arrival of BEI San Francisco is part of a major step in the growth in the Mid-Market neighborhood. Upon completion of the renovation, BEI will be a hub in the community, integrating our space and facilities for a much larger purpose,” Choplick said in a statement. “I am thrilled to work alongside the BEI team to develop the independent lifestyle brand’s vision of collaboration and innovation.”
Bringing more than 20 years of leadership and sales experience to her role, Carter is responsible for sales, including associate development, budget management and providing vision on both short and long-term strategies to achieve competitive revenue goals.
Before joining the BEI team, Carter served as sales manager at Hyatt Hotels Corporation for two years. Delving further into her hospitality career, she worked as a senior sales manager at four-star Sheraton Fisherman’s Wharf in San Francisco, then Pan Pacific Hotels Group. She also served as the director of sales at The Clift Royal Sonesta Hotel, JRK Hotel Group and then for the Autograph Collection’s Hotel Adagio in San Francisco.
“We aim to create distinct experiences for guests, especially in the developing Mid-Market neighborhood through strategic partnerships with local businesses and companies,” Carter said in a statement. “BEI San Francisco embodies the future of hospitality with its transformative spaces and “Stay, Work, Play” rooms that will offer creative set-ups, all geared towards productivity and inspiration. We hope BEI will be a beneficial resource for those looking for additional meeting space, a weekend getaway, or a home-away-from-home for the business traveler.”
BEI San Francisco is managed by Pivot Hotels and Resorts, the lifestyle and luxury operating division of Davidson Hotels & Resorts.