Choice Hotels adds new VP of revenue management

Douglas Lisi most recently led Hilton's media strategy as VP of media and marketing performance. Photo credit: Choice Hotels International

Choice Hotels International announced Douglas Lisi joined the company as VP of revenue management.

In this role, Lisi will lead the company’s revenue-management organization and functions, including trend analysis, forecasting and price optimization, to help Choice franchisees maximize gross room revenue, manage their inventory and increase profitability. In addition to managing Choice’s proprietary revenue-management tools, including SmartRates, he also will focus on growing the company’s corporate and group business travel and work cross functionally to develop and implement strategies supporting continued growth across all of Choice’s hotel brands.

Lisi has nearly 20 years of experience in the hospitality industry and joins Choice from Hilton, where he held leadership roles in finance, strategy and marketing; recently leading the company’s media strategy as VP of media and marketing performance. Earlier in his career, he held various finance-related positions at Marriott International and Compass Group USA, a foodservice support company.


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Lisi earned bachelor’s degrees in hospitality management and mathematics from Boston University and holds a master’s degree in business administration from Georgetown University. He currently serves as a member of the Georgetown University faculty as an adjunct professor for hospitality sales and marketing. Lisi will be based out of Choice’s Rockville, Md., headquarters.

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