GF Hotels & Resorts has expanded its executive leadership team with a pair of recent appointments designed to boost the sales and marketing and finance departments.
Becky Vealey has been named EVP of sales and marketing, while Jarrett Kratchman was named as EVP of finance. Together, Vealey and Kratchman bring more than 60 years of hospitality leadership experience in commercial strategy, finance, operations and organizational management.
“Becky and Jarrett are highly respected leaders whose experience, integrity and collaborative approach make them outstanding additions to our executive team,” Vineet Nayyar, president of Philadelphia-based GF Hotels & Resorts, said in a statement. “As we continue to grow, their expertise will further strengthen our ability to deliver exceptional results for our owners, associates and brand partners.”
In her new role, Vealey will oversee the company's sales, marketing, revenue management and business development efforts. She will work with ownership groups, brand partners and hotel leadership teams to support revenue growth and portfolio performance.
Vealey has nearly 30 years of hospitality experience, having held leadership positions in hotel operations, property-level sales, regional management and commercial strategy. During her career, she has led commercial teams representing Marriott, Hilton, IHG, Hyatt and independent hotels, while supporting acquisitions, property transitions and new hotel developments.
Kratchman, meanwhile, will oversee GF Hotels & Resorts' financial strategy, accounting operations, reporting and financial performance initiatives. He brings more than 30 years of hospitality finance and operations experience across luxury resorts, independent hotels, branded properties and management companies.
His background includes senior finance leadership positions supporting hotels affiliated with Marriott, The Ritz-Carlton, Lotte Hotels & Resorts, 1 Hotels, Accor and independent luxury resorts. He has also advised hospitality organizations on financial operations, technology implementation and process improvements.