Noble House promotes VP of revenue strategy, sales

Noble House Hotels & Resorts, the family-owned, boutique hotel brand with a collection of 23 properties, promotes Darrell Stark to vice president of revenue strategy and sales.

Stark has more than three decades of comprehensive expertise to his new position. With a career encompassing roles in front office management, reservations and hotel management, Stark has demonstrated a solutions-driven approach to achieving revenue growth. Notable establishments in his portfolio include Noble House’s Little Palm Island Resort and Spa, as well as The Breakers Palm Beach and The Boca Raton. He also served as vice president of revenue strategy and distribution for Noble House Hotels & Resorts for over four years prior to his promotion.

“I am honored to embark on the journey of expanding my role into the realm of sales, where strategy alignment becomes the cornerstone for orchestrating success across revenue-producing departments,” Stark said in a statement. “This evolution is not merely a transition; it's a commitment to optimizing top-line revenues and profitability, thereby enriching the entire portfolio with sustainable growth and strategic excellence.”

His skill set includes proficiency in data collection and analysis, owner engagement and team member motivation, all of which contribute significantly to shaping brand direction and achieving corporate development goals. Stark's wealth of experience extends to pricing strategies, channel distribution, e-commerce strategy, systems implementations, and successful transitions of new properties. His strategic acumen also encompasses the positioning and inventory management of hotels, coupled with adept handling of processes related to sales, revenue, inventory, forecasting, and opportunity analysis.