RLHC picks Calvin Anderson as SVP, chief of revenue optimization

RLHC (Red Lion Hotels Corporation) added Calvin Anderson as SVP and chief of revenue optimization.

In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic marketing efforts through data analytics and attribution modeling.

Calvin Anderson

Anderson joins RLHC from Duetto, where he was VP of managed services for the past two years. He also has senior revenue leadership experience at Hilton, Marriott and Highgate Hotels, among others. Anderson served on HSMAI's (Hospitality Sales & Marketing Association International) national revenue management advisory board from 2012-16, was the chairman of the HSMAI Revenue Optimization Conference in 2015 and 2016 and was awarded HSMAI's NYC Revenue Management Executive of the Year in 2015.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

During his time in New York, Anderson served as an adjunct professor at New York University’s School of Professional Studies, Tisch Center for Hospitality & Tourism, teaching distribution & channel management at the undergraduate level and new media & distribution in the graduate program.

“I am so impressed with the talented individuals we are able to attract to our organization, and this is especially true of Calvin, who will spearhead our revenue growth strategies," Greg Mount, president & CEO of RLHC, said in a statement. "We continue to create new opportunities to ensure RLHC success and this first-of-its-kind position is just another example of our innovative leadership.”

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