Robert Cheng has been appointed VP of brand marketing and communications for Rosewood Hotel Group. Cheng will spearhead the group’s overall strategic branding and communications to further strengthen awareness and market positioning, drive revenue and enhance development of the individual brands.
“In the next few years, as Rosewood Hotel Group expands its global footprint, Robert’s international background and vast experience in luxury and hospitality will be an invaluable asset to our growing portfolio,” Thuy Tranthi Rieder, group VP of sales and marketing of Rosewood Hotel Group, said in a statement.
Cheng brings two decades experience in strategy, marketing and business development across a variety of industries in the U.S., U.K., France, Hong Kong and mainland China. Prior to joining Rosewood, Cheng was group VP of marketing for The Peninsula Hotels following a year as director of sales and marketing for The Peninsula Shanghai. Previously, he served as global marketing director for De Beers Diamond Jewellers, business development manager for the London-based developers Candy & Candy and director of international premium products for American Express, managing Centurion and Platinum card portfolios. He started his career as a strategy consultant with the Monitor Group in New York City.
Cheng holds an MBA with honors from INSEAD in France, a bachelor’s degree (hons) in international relations, economics and french literature from Brown University, U.S.A., and a diploma from Sciences Po in Paris. In addition to English, he speaks French, German, Cantonese and Mandarin.
Rosewood Hotel Group encompasses three brands: The ultra-luxury Rosewood Hotels & Resorts in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World Hotels & Resorts in China and Southeast Asia; and neighbourhood lifestyle pentahotels in Europe and Asia. The company's combined portfolio consists of 58 hotels in 17 countries.