Viceroy Los Cabos names new GM, director of sales and marketing

A guestroom in the Viceroy Los Cabos. Photo credit: Viceroy Hotel Group

Viceroy Los Cabos, the forthcoming Icon Collection resort located in the heart of San Jose Del Cabo on the coast of Baja, Calif., announced the appointments of Martin Kipping as GM and Cataline Lloyd as director of sales and marketing. Under the leadership of Kipping and Lloyd, Viceroy Los Cabos, formally known as Mar Adentro, will debut in May 2018 with new additions and enhancements to the property.

Bringing leadership and management skills to his new role at Viceroy Los Cabos, Kipping will be at the helm of the soon-to-be 194-room beachfront property on the Sea of Cortés. Kipping first joined the Viceroy family in 2010 as the director of food & beverage for Viceroy Anguilla before being promoted to GM of Viceroy Zihuatanejo in 2013, where he helped shape the property as one of Mexico’s top luxury resorts. With more than 20 years of luxury hospitality experience, Kipping is dedicated to the growth and success of the latest addition to Viceroy Hotel Group’s luxury portfolio.

As director of sales and marketing for the new property, Lloyd will lead all sales, marketing and revenue efforts for Viceroy Los Cabos, including creating and overseeing sales initiatives and infiltrating key markets. With more than 15 years of international hospitality experience, Lloyd began her career in the United Kingdom where she held positions with Rosewood Hotels & Resorts, The Mandeville Hotel, Hotel Missoni and Blakes Hotel. Now residing in Los Angeles since 2013, she served as director of sales and marketing for The Standard, Downtown L.A., and The Resort at Pedregal in Cabo San Lucus and was most recently director of industry relations at global hospitality consulting firm JG Black Book before joining the Viceroy Los Cabos team.

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“With extensive professional experience in the luxury market and evident track records of success, Martin and Cat represent the very best in class and will undoubtedly lead the Los Cabos team to great heights,” Bill Walshe, CEO of Viceroy Hotel Group, said in a statement. “We look forward to this stellar hotel opening and incredible moment in time for the entire brand.” 

Expanding its global footprint into San Jose del Cabo, Viceroy Hotel Group will be growing its Mexico presence where it currently operate Viceroy Riviera Maya, a luxury resort in Playa del Carmen. Viceroy Los Cabos will be the hospitality group’s 15th property worldwide, and a member of the Viceroy Icon Collection.