Dorchester Collection plans to launch its first ever Dorchester Collection Academy at the beginning of 2018, overseen by newly appointed global director Beth Aarons.
Dorchester Collection Academy will work with both individuals and brands, using the hotel group’s insight and expertise in the ultra-luxury market. Through programs for a single client or group, the academy will focus on training its attendees to understand the essence of delivering luxury service experiences to their customers.
Aarons has been appointed to this new role after two years as area director of human resources for Dorchester Collection’s UK properties. She brings with her more than 25 years in training, operational and HR experience, having worked across a number of five star hotels and leisure companies.
“I am thrilled to be part of Dorchester Collection’s new enterprise, delivering the group’s renowned expertise and helping respected professionals and brands to develop their potential within the luxury market,” Aarons said in a statement.
“Dorchester Collection hotels are icons in their own right, with a worldwide reputation for offering the best and most sought-after experiences and unparalleled standards of service," Christopher Cowdray, CEO of Dorchester Collection, said in a statement. "I am delighted to be able to share our knowledge of customer engagement as a luxury leader, supporting greater recognition and service personalisation.”
With a wealth of expertise in the luxury market, speakers from Dorchester Collection will also offer their insight, experience and knowledge through events, coaching and experiential training. Dorchester Collection Academy will provide training facilities in Mayfair, customisable rooms and pre- and post-course access to on-going learning support.