Europe positive for 2019

The Russian flag
St Petersburg saw a strong year

Europe’s hotel industry reported positive results in the three key performance metrics during 2019, led by growth in rate.

Tel Aviv and Saint Petersburg recorded strong results, with occupancy at its highest level for a decade in the Russian city.

According to data from STR, Europe saw occupancy growth of 0.4 percentage points to reach 72.2%, with ADR up 1.8% to €113.36 and revpar increasing by 2.2% to €81.90.


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

The absolute occupancy level was the highest of the decade in Saint Petersburg, while revpar increased in the market for the fifth consecutive year. The gain in occupancy was due to an 11.3% jump in demand and modest supply growth (+0.2%). According to STR analysts, ADR was lowered due to a comparison with a strong 2018 that featured the FIFA World Cup.

The absolute revpar level was the highest for any year in STR’s Tel Aviv database. According to the Israeli Ministry of Tourism, the country welcomed more than 4.55 million tourists in 2019, an 11% increase from 2018.


Suggested Articles

Federico J. González, President & CEO, Radisson Hotel Group, discusses the group's global transformation.

The sales included that of the 503-room Hilton São Paulo Morumbi, the real estate investment trust’s last international property.

The appointments included new C-suite leaders at IHG, Marriott International and Six Senses Hotels Resorts Spas.