GreenTree Hospitality Group launches customer loyalty program

Green Tree Inn Phoenix

GreenTree Hospitality Group launched its own hotel loyalty program in the United States: GreenTree GiveBack Rewards.

GreenTree Inn's rewards program allows guests to join and immediately receive exclusive benefits associated with the GreenTree GiveBack Rewards program.

“With the abundance of loyalty programs available to hotel guests, GreenTree Inn wanted to offer something unique, meaningful and useful to its guests while providing a way to differentiate itself within the marketplace," Amanda Saye, marketing manager at GreenTree Hospitality Group, said in a statement. "With a pay-to-play model, guests will receive cash-back at the end of each year. Additional benefits include special member only rates and waived hotel service fees; which is an added incentive for our guests.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

GreenTree GiveBack Rewards member benefits include:

  • Special member-only rates
  • Year-end rebate (3 percent cash back, 3 percent charitable donation or 5 percent GreenTree voucher)  
  • Member-only offers
  • Waived hotel service fees
  • Complimentary room upgrades
  • Early check-in/late check-out
  • Mobile-app access & more

“In polling our hotel guests and staff to see what was most important, we quickly learned cash-back rewards was overwhelmingly at the top of their list," Saye said. "We incorporated cash-back as well as other on-site perks including member-only rates and offers in order to create a true sense of belonging, and membership feeling. We realize the importance of repeat guests and look forward to being able to provide a rewards program that truly sets us apart from other hotel brands.”

GreenTree Hospitality Group is a hotel owner, operator and franchisor with more than 2,600 properties worldwide.

Suggested Articles

Gross operating profit per available room dropped to -$17.98 while total RevPAR dropped 92.9 percent to $17.39 for the month.

As businesses plan their back-to-work strategies, implementing a safe workplace is at the top of every executive’s mind.

The program provides enhanced processes and procedures including physical-distancing guidelines and heightened cleanliness standards.