GreenTree Hospitality Group launches customer loyalty program

Green Tree Inn Phoenix

GreenTree Hospitality Group launched its own hotel loyalty program in the United States: GreenTree GiveBack Rewards.

GreenTree Inn's rewards program allows guests to join and immediately receive exclusive benefits associated with the GreenTree GiveBack Rewards program.

“With the abundance of loyalty programs available to hotel guests, GreenTree Inn wanted to offer something unique, meaningful and useful to its guests while providing a way to differentiate itself within the marketplace," Amanda Saye, marketing manager at GreenTree Hospitality Group, said in a statement. "With a pay-to-play model, guests will receive cash-back at the end of each year. Additional benefits include special member only rates and waived hotel service fees; which is an added incentive for our guests.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

GreenTree GiveBack Rewards member benefits include:

  • Special member-only rates
  • Year-end rebate (3 percent cash back, 3 percent charitable donation or 5 percent GreenTree voucher)  
  • Member-only offers
  • Waived hotel service fees
  • Complimentary room upgrades
  • Early check-in/late check-out
  • Mobile-app access & more

“In polling our hotel guests and staff to see what was most important, we quickly learned cash-back rewards was overwhelmingly at the top of their list," Saye said. "We incorporated cash-back as well as other on-site perks including member-only rates and offers in order to create a true sense of belonging, and membership feeling. We realize the importance of repeat guests and look forward to being able to provide a rewards program that truly sets us apart from other hotel brands.”

GreenTree Hospitality Group is a hotel owner, operator and franchisor with more than 2,600 properties worldwide.

Suggested Articles

During a quick renovation, the company will implement the VingCard Classic RFID door locks equipped with mobile access in the hotel's 84 guestrooms.

The Hyatt Loves Local initiative has hotels collaborating with small businesses that have been impacted by the COVID-19 pandemic. 

U.S. weekly hotel occupancy for the week of Nov. 22–29 fell to its lowest level since late May.