Carlson Rezidor rolls out new RM, strategy from IDeaS

Radisson Blu Hotel Berlin is one of the Carlson Rezidor hotels rolling out new revenue-management tools from IDeaS.

Carlson Rezidor Hotel Group has partnered with IDeaS Revenue Solutions to increase revenue performance across the group’s seven leading brands and more than 1,100 hotels. IDeaS and Carlson Rezidor Hotel Group initiatives will begin rolling out globally in Q3 2017.
 
“By partnering with IDeaS, we feel we are providing our hotels with the best revenue management technology to help us drive efficiency and higher returns,” Eric De Neef, EVP, global chief branding and commercial officer for Carlson Rezidor Hotel Group, said in a statement. “Strategic investments in industry leading tools supports our mission to be the preferred hotel company for both owners and travelers.”

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“We are strengthening our existing brands and building new ones to appeal to the customer of tomorrow,” President/CEO Pat Pacious said.

The planned acquisition comes on the heels of two other significant investments the hospitality group recently made in Hawaii.

Ridge, Kite and Cloud, developed with partner brand TreCe, each have unique characteristics to accommodate a wide range of environments.