Cendyn has acquired The Rainmaker Group. The acquisition of Rainmaker’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business, the company said.
Aligning operations, marketing, sales, and now revenue will provide hoteliers with the means to optimize strategies and drive performance and loyalty across their businesses. As part of the acquisition, Tammy Farley, co-founder of Rainmaker, will move to the role of board member.
“With deep experience in hospitality and a long track record of driving performance for their customers, we see a great alignment of our two companies and opportunity for continued innovation in the space,” Cendyn President Tim Sullivan said in a statement. “This acquisition will ultimately enable teams to work more closely together, providing alignment across sales, marketing and revenue management. With our combined data-driven approach to pricing and marketing automation, we will drive higher returns for our customers.”
“Our vision to deliver superior and demonstrable value to our customers is reflected in this exciting acquisition as we can now take our innovative revenue platforms to the next level with Cendyn,” said Farley.
Rainmaker has provided intelligent profit platforms to hotels for more than 20 years.