Comwell Hotels selects IDeaS G3 revenue-management system

Comwell Hotel Kellers Park Vejle

Denmark's largest domestic hotel chain, Comwell Hotels, has partnered with IDeaS Revenue Solutions to increase revenue performance across the company's portfolio with IDeaS G3 revenue-management system.

With a changing portfolio, new properties acquisition and new market entries, Comwell Hotels required a more competitive approach to revenue management. Their first step was finding a revenue management partner that employs a holistic approach extending beyond guest rooms.

“Fifty-five percent of our revenues come from conferences so it's our main business, but we are moving into other areas too," said Lars Wittendorff, head of revenue management at Comwell Hotels. "IDeaS' capabilities in function space revenue management was a real deciding factor for us in the RMS partner selection process."

Total revenue performance includes the alignment of all income streams with overall business goals. Powered by advanced SAS Analytics and IDeaS' 25+ years of innovation in hospitality technology, IDeaS G3 RMS empowers users to increase revenue performance with the industry's most comprehensive pricing decisions, sophisticated forecasting and interactive dashboards and reporting tools.

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Advantages include increased access to travel agents, a more efficient booking process and bundling options with other travel needs.

On-the-books pace was up 4.5 percent, while newly signed bookings rose 4.4 percent, according to a recent report.

The New England-based hotel company will implement the IDeaS G3 revenue-management system across its portfolio of independent properties.