First Central Hotel Suites, a hotel in the heart of Dubai, implemented Duetto’s cloud-based revenue-strategy application, GameChanger, and revenue-intelligence solution, ScoreBoard. Under the agreement, Duetto will provide the property with unprecedented market intelligence, the benefits of open pricing, and the ability to fully optimize revenue and easily analyze property performance. The partnership is Duetto's first in the Dubai hospitality market and in the Middle East.
By adopting open pricing, the core element of Duetto's GameChanger application, the property will now be able yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to better measure price sensitivity and forecast unconstrained demand. Duetto's recent integration with the Protel Air PMS will help First Central maximize its use of GameChanger, ScoreBoard and the hotel's full tech stack.
"First Central Hotel Suites provides not only a superior guest experience, but also the benefits of the latest in technology for its customers, partners and associates" said Mariano Faz, head of asset management at The First Group, which owns the hotel. "We are in a very competitive market, and Duetto brings us the benefits of Open Pricing and the ability to forecast demand, better understand our customers and build direct bookings."