Keyprhas partnered with The Wall Street Journal to seamlessly deliver the company’s award-winning content to hotel rooms worldwide, via Keypr's platform.
“The Wall Street Journal is the premier publisher of business and finance focused news, information, commentary and analysis. We are dedicated to meeting the needs of our readers—most of whom are frequent business travelers,” Dow Jones VP of Print Commercial Ben Mackness said in a statement. “Our partnership with Keypr continues the digital expansion of our amenities business, while staying ahead of subscribers’ evolving needs, and reaching travelers looking to engage with world-class news and reporting.”
Keypr looks to provide customers with rich content integrations that extends beyond traditional operational solutions like mobile check-in and keyless entry. This partnership opens up another opportunity for hoteliers to add value to their guest experience through best-in-class digital amenities. By offering The Wall Street Journal, the award-winning newspaper will see distribution grow, reaching millions of new potential readers. The Wall Street Journal and hotel operators receive reports with usage and behavioral data, which can be used to understand what types of content performs well with their customers, to continually improve their service offerings.
“Guest engagement on the Keypr platform is consistently above 90 percent in part because of our deep content offering,” said CEO Robert Stevenson. “We can see that Keypr guests are using our enabled platform of devices to manage all aspects of their stay, including access to premium news, video and other forms of entertainment.”
The Wall Street Journal app is now live across Keypr’s affiliate hotel and luxury residence network.