Local Measure partners with Cisco for social sign-on

The new social sign-on helps businesses achieve a return on investment alongside providing free, fast Wi-Fi.

Local Measure has a Wi-Fi integration with Cisco that enables hotels and other hospitality providers to identify and connect with guests while they are on property, personalizing the customer’s experience while they are at the venue.

Leveraging Local Measure’s proprietary social intelligence technology, providers deploying Cisco wireless technologies, including Meraki, CMX on premises or in the cloud, now have the ability to capture guest preferences while they are on site, generating real-time insights, building a richer customer experience, driving sales and customer acquisition, and reacting in real time with customer alerts.

“Understanding customer data is critical to managing your business, but all the customer data in the world won’t change the guest experience if it isn’t surfaced at the time you are serving them,” Jonathan Barouch, Local Measure founder and CEO, said in a statement. “Our integration with Cisco enables front-line teams to do what they have never done before – having client preference data at their fingertips, and applying insights and actions while the customer is still on property.”

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The new social sign-on helps businesses achieve a ROI alongside providing free, fast Wi-Fi—a critical component of every guest visit. The Wi-Fi/social intelligence integration can also help managers connect with the guest, guests who are on property have the option to login with social, thereby sharing their contact details, which managers might not previously have had if they were not the purchasers of the room in the booking path.

The data will enable on-property managers to build a richer customer experience though streaming content; generating insights from a social CRM; better understanding customer behavior on premises; automating communications via CRM/loyalty/marketing platforms; developing lookalike audiences; driving sales through customer acquisition; and reacting in real-time with customizable alerts.