Meliá Hotels International to transform revenue strategy

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Meliá is one of the largest hotel companies in the world with seven brands and more than 370 hotels across 43 countries.

Meliá Hotels International has implemented Duetto's cloud-based solutions as part of the company's ongoing digital transformation. Meliá, one of the largest hotel companies in the world with seven brands and more than 370 hotels across 43 countries, has undertaken several initiatives to elevate its revenue strategy and digital-marketing and distribution capabilities. It has adopted Duetto's price-optimization application, GameChanger, and revenue-intelligence application, ScoreBoard.

"Meliá's revenue strategy includes next-generation pricing and distribution tactics, the digitization of its loyalty program and a movement toward personalizing the guest experience from booking to post-stay, leading to optimizing the customer experience and to offering the best personalized value proposals for specific audiences," Thomas Adler, VP of global revenue strategy for Meliá Hotels International, said in a statement.

"A modern revenue strategy is one important piece of our broader change initiatives, and we felt open pricing would not only help us achieve that, but also position Meliá to lead the hotel industry into the future as we pursue goals like personalization and embracing data in everything we do," Adler said. "We look forward to developing even more new strategies and solutions in the future."

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