Bangkok-based hotel group S Hotels & Resorts has implemented IDeaS software to improve profitability of three key properties in Thailand. The hotels—Santiburi Koh Samui, SAii Phi Phi Island Village and SAii Laguna Phuket—will implement IDeaS' G3 revenue-management system to provide greater levels of forecast accuracy, enhanced daily pricing optimization by room type and automated common pricing tasks, enabling the group’s revenue team to focus on revenue strategy.
S Hotels will use IDeaS G3 RMS to drive higher retail demand. Coupled with a digital-marketing strategy, S Hotels expects its new approach to revenue management will double revenue from its own booking channels in the next year compared with prepandemic levels.
IDeaS G3 RMS automatically evaluates demand fluctuations and competitive changes to help hoteliers deploy optimal pricing and inventory control decisions. The system continually learns and adapts to how pricing and controls impact booking patterns and demand to improve outputs and drive revenues for hotels.
Automation is central to S Hotels’ overall revenue-management strategy. The group recognizes the need to adapt quickly to changing market dynamics and free up its revenue managers so they can focus on value-added tasks.
“As a rapidly growing hotel group, we are focused on best practice solutions that can optimize hotel operations and deliver superior guest experiences," Nicolas Durand, VP of revenue strategy and partnership, S Hotels and Resorts, said in a statement. "We have adopted IDeaS G3 RMS across key properties in Thailand to enhance our approach to dynamic pricing and increase profitability.”