Staycity Aparthotels has implemented IDeaS Optix, a reporting and analysis module for IDeaS G3 revenue management system at more than 20 of its properties across Europe.
Having used IDeaS for revenue since 2014, Staycity will now leverage Optix to provide greater granularity at an enterprise level. Optix provides instant access to rolled-up data to recognize multi-property trends and help teams prioritize time and resources.
“Optix has become the revenue team’s go-to first thing each day, but I’m using it every day as well, in every meeting, along with the other heads of our commercial team,” said Paula Mullaney, commercial director, Staycity Aparthotels. “We’re all seeing Optix as our one source of truth. I would say it’s easily cut out 10 hours a week of work for me alone.”
IDeaS Optix helped Staycity’s revenue team cut out significant time spent on weekly manual data analysis. Optix expects to enhance Staycity’s cluster revenue management approach as the brannd expands its portfolio. Optix now helps Staycity's entire commercial team—from revenue to sales to digital—to be more analytical and strategic with customizable and shareable reports.
Throughout the onboarding process, IDeaS provided one-on-one support and guidance. An IDeaS industry consultant created tailored workshops and helped Staycity’s revenue team speed up adoption and maximize its technology investment.
“The ease of use of the tool has given the revenue team so much more time for analysis,” said Emma Buckley, head of revenue management, Staycity Aparthotels. “They want to allocate certain times every day to make sure they're using it because they get excited about it and want to see how they've improved. It’s definitely changed their working day and given them more time to be a lot more strategic.”