TrustYou, Welcome Systems form strategic partnership for guest reviews

Welcome Systems' users now have free access to TrustYou Stars Lite, an advanced software solution to collect, analyze and market guest reviews. The feedback is collected through surveys that are automatically sent to the guest after their stay. Proactively sending out guest surveys helps hotels to increase the volume of positive reviews, which leads to a better rating and online reputation as well as a higher visibility and better rankings across the web.

Evaluating guest reviews also helps Welcome Systems' users to identify areas for improvement and to manage the quality of their hotel better in order to enhance the overall guest experience and satisfaction.

"When it comes to bookings, hotels need to be on top of their reputation to assure a positive reputation,” said John Jones, managing director at Welcome Systems.

Michael Menzel, CRO and VP strategic partnerships at TrustYou, said Stars Lite is designed to give hotels important insights into their guest's opinions in an easy and user-friendly way. “Our survey solution fits very well to Welcome Systems' existing services and goals to improve the hotel's operations,” he said. “We are convinced that we can help a myriad of hotels to solicit and analyze feedback and thereby positively influence their review scores and ranking, as 85 percent of all guest feedback is positive. This partnership is an important step for TrustYou to solidify our presence in the British hospitality industry."