Hotel Equities expands executive team

Hotel Equities operates more than 120 hotels in the United States and Canada, including the Fairfield Inn by Marriott Battle Creek in Michigan. Photo credit: Marriott International

Hotel owner, operator and developer Hotel Equities has made a string of appointments this month, most recently promoting Drew Salapka to SVP of operations and Cesar Wurm to SVP of sales and revenue generation.

Salapka, formerly Hotel Equities’ SVP of revenue generation, just finished his 20th year with the company. Over that time, he served as general manager for two Georgia hotels, director of revenue management and then VP of sales and revenue generation.

Wurm began working with Hotel Equities much more recently, in 2018, when he joined as VP of sales and marketing. Before that, he worked with IHG as director of new hotel openings and at Trust Hospitality and Starwood Hotels & Resorts Worldwide as a multiunit sales leader.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Bryan DeCort. Photo credit: Hotel Equities

Both Salapka and Wurm will report to Bryan DeCort, who the company named EVP earlier this month. Now reporting directly to Brad Rahinsky, Hotel Equities’ president/CEO, DeCort first joined the company in 2017 as SVP. Over his more than 25-year career, he has worked in a series of executive level positions at luxury hotels with Marriott International, Renaissance, Sheraton and Omni Hotels.

The company also named Kristin Iverson director of learning and people development this month. In her new role, she will help expand Hotel Equities’ hotel management training programs, reporting to Nancy Curtin Morris, VP of learning and people development. Iverson has been with the company since 2012, most recently serving as the opening general manager for the new SpringHIll Suites by Marriott-Navarre Beach in Navarre, Fla.