Andaz West Hollywood taps Carlos Rojas as director of sales and marketing

The Andaz West Hollywood has a new director of sales, marketing and events.

Andaz West Hollywood, located on the Sunset Strip in West Hollywood, named Carlos Rojas as its new director of sales, marketing and events. With more than 15 years of hospitality experience, Rojas will work with his team to strategically meet sales goals, oversee marketing efforts and manage the execution of events – including the brand-wide Salon Event series.

Recent Salon Events at Andaz West Hollywood include “An Evening with Colette Miller” – the L.A. street artist behind the Global Angel Wings Project – who installed a custom, music-inspired pair of Andaz West Hollywood wings in the hotel; “Andaz (RED) Suite Debut” in partnership with the (RED) AIDS organization, Jonathan Adler and Vans; and more.

Rojas started his Hyatt career in 2002 on the operations side, where he served as executive housekeeper at Hyatt Boston Harborside. In 2005, he transitioned into sales world, and worked his way through the ranks until he was promoted to director of sales and marketing at Andaz Savannah (Ga.) in 2015.

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“The Andaz brand means something very special to me,” Rojas said in a statement. “I am very passionate about bringing local culture into the hotel so that guests can experience the true nature of the neighborhood and what our brand stands for, and I look forward to embracing the rich culture of West Hollywood and Los Angeles at Andaz West Hollywood.”

Formerly known as the Riot House, the Andaz West Hollywood – then called Continental Hyatt House and later the Hyatt on Sunset – served as the home of some of rock-and-roll’s most memorable tales by being the choice hotel for rock legends including Led Zeppelin, The Rolling Stones, The Who, Duran Duran, The Doors and more. Rebranded as an Andaz – Hyatt’s lifestyle collection - in 2009, the hotel has 239 guestrooms, including 20 suites and views of the Hollywood Hills on one side and the Sunset Strip and Downtown Los Angeles on the other.

The Andaz West Hollywood also offers professional party and event planning, weekly rooftop music and entertainment and fitness programs such as the one-hour “Yoga with a View” class set against the panoramic views of the city. Event venues on the property include the highest rooftop pool in Los Angeles, the Riot House restaurant and cocktail parties known as Salon Events.