Hard Rock International names new SVP of global sales and marketing

The Hard Rock Hotel Orlando. Photo credit: Hard Rock International

Hard Rock International appointed Danielle Babilino as SVP of global sales and marketing for Hard Rock Hotels & Casinos. In her new position, Babilino will have overall responsibility for the Hard Rock Hotel sales division as it supports the expanding global portfolio of Hard Rock Hotels & Casinos.

Danielle Babilino. Photo credit: Hard Rock International
Babilino will report to Jon Lucas, COO of Hard Rock International. She will manage all hotel sales-and-marketing incentives, sales training, customer events, sales program implementation and the recruitment and retention of sales professionals.

“An aggressive, results-focused sales division is critical to the future success of the expanding Hard Rock brand, especially as we continue to add hotels and casinos throughout the United States and around the world, ” Lucas said in a statement. “We are confident Danielle Babilino will drive Hard Rock sales beyond our greatest goals.”

Babilino has nearly two decades of experience in executive sales and business development leadership. She most recently was EVP of sales and marketing for Alon Las Vegas, the proposed luxury hotel and casino planned for the Las Vegas Strip.


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From 2008 through 2015, Babilino was SVP of sales for Wynn and Encore Las Vegas, the casino, resort, entertainment and retail complexes developed by gaming magnate Steve Wynn. During her tenure with Wynn and Encore Las Vegas, she oversaw a sales operation that resulted increased sales revenue over a five-year period, while reducing costs as a percentage of sales.

Babilino was also VP of sales and marketing at the Fontainebleau Miami Beach and its sister development in Las Vegas. From 1998 through 2005, she was VP of sales for Mandalay Bay, Las Vegas, where she focused on national sales and the establishment of an upscale brand for the casino and resort complex on the Las Vegas strip.

Babilino holds a bachelor’s degree in marketing from the University of Nevada, Las Vegas. She will be based in Hollywood, Fla., at the corporate offices of Hard Rock International.