Seattle Embassy Suites appoints new GM

Embassy Suites by Hilton Seattle-North/Lynnwood, a Hilton Worldwide all-suite hotel neighboring Seattle, appointed Rachel Blake as its new GM. Blake is an industry veteran with more than 20 years experience in hospitality sales, marketing and leadership in the Seattle market, particularly in the Lynnwood area.

“As lifelong Seattle area resident, I am thrilled to join the Embassy Suites Lynnwood team at such a pivotal time,” Blake said. “The impressive team here has seen the property through much of the extensive renovations, and we are looking forward to unveiling the completed product in the very near future.”

Blake’s past experiences include focuses on sales and marketing, as well as operations. She has held a number of general manager positions with Windsor Capital properties during her 15-year tenure with the company, and most recently served as the director of operations role at the 850-room Doubletree Seattle Airport. There, she was responsible for all the aspects of the hotel’s day-to-day operations.


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Blake has over 20 years of hospitality experience.

“Blake is a fitting choice to lead the Embassy Suites Seattle-North/Lynnwood,” says Bill DeForrest, president and CEO, Spire Hospitality. “She brings significant experience in renovations and ramping properties up post renovation. Blake’s guidance and leadership will be an asset not only at this Seattle hotel, but in all the properties we are renovating across the country.”

Originally from the Bellevue area, Blake studied editorial journalism at the University of Washington.

The Embassy Suites by Hilton Seattle-North/Lynnwood is finalizing a multimillion-dollar renovation, and offers 240 modernized two-room suites. Located near popular corporate, entertainment, shopping and restaurant districts, the hotel is minutes away from Seattle and is in close proximity to family attractions and sights. The property also houses 10,000 square feet of meeting and boardroom space, a bar and lounge, indoor pool and fitness center.

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