Seattle Embassy Suites appoints new GM

Embassy Suites by Hilton Seattle-North/Lynnwood, a Hilton Worldwide all-suite hotel neighboring Seattle, appointed Rachel Blake as its new GM. Blake is an industry veteran with more than 20 years experience in hospitality sales, marketing and leadership in the Seattle market, particularly in the Lynnwood area.

“As lifelong Seattle area resident, I am thrilled to join the Embassy Suites Lynnwood team at such a pivotal time,” Blake said. “The impressive team here has seen the property through much of the extensive renovations, and we are looking forward to unveiling the completed product in the very near future.”

Blake’s past experiences include focuses on sales and marketing, as well as operations. She has held a number of general manager positions with Windsor Capital properties during her 15-year tenure with the company, and most recently served as the director of operations role at the 850-room Doubletree Seattle Airport. There, she was responsible for all the aspects of the hotel’s day-to-day operations.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Blake has over 20 years of hospitality experience.

“Blake is a fitting choice to lead the Embassy Suites Seattle-North/Lynnwood,” says Bill DeForrest, president and CEO, Spire Hospitality. “She brings significant experience in renovations and ramping properties up post renovation. Blake’s guidance and leadership will be an asset not only at this Seattle hotel, but in all the properties we are renovating across the country.”

Originally from the Bellevue area, Blake studied editorial journalism at the University of Washington.

The Embassy Suites by Hilton Seattle-North/Lynnwood is finalizing a multimillion-dollar renovation, and offers 240 modernized two-room suites. Located near popular corporate, entertainment, shopping and restaurant districts, the hotel is minutes away from Seattle and is in close proximity to family attractions and sights. The property also houses 10,000 square feet of meeting and boardroom space, a bar and lounge, indoor pool and fitness center.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.