W San Francisco names Brett Neller director of finance

W San Francisco's living room

W San Francisco appointed Brett Neller as the hotel’s new director of finance.

Neller brings nearly a decade of experience to his new position as the director of finance at W San Francisco. In his role at the 404-room hotel, located in the heart of San Francisco’s SoMA district, Neller functions as the property’s strategic financial business leader and is responsible for developing and implementing propertywide strategies and the execution of all financial and accounting activities.

Brett Neller

Neller is the third leader to join the W San Francisco team since the Marriott-Starwood merger. Prior to that, Neller served as the director of finance at Ritz-Carlton New York, Westchester, where he provided leadership for the hotel financial disciple as a member of the executive team, managing a team of eight for the 146-room luxury hotel. Prior to his time at The Ritz-Carlton, Neller held various roles in finance starting at Anaheim Marriott and the Ritz-Carlton, San Francisco.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


The W San Francisco provides guests with access to the Bliss San Francisco Spa, the Fit Gym, valet parking, package handling, the 27-foot Lumina light sculpture and pet-friendly services.

Neller holds a bachelor of arts degree from Hillsdale College with a concentration in financial management, and earned a master of business administration degree from the Broad College of Business at Michigan State University.