Lotte New York Palace adds Brent Howard as director of Towers

Howard will be in charge of the hotel's Towers, which occupy the top 14 floors of the Palace. Photo credit: Lotte New York Palace

Lotte New York Palace appointed Brent Howard as director of the property's Towers accommodations, occupying the hotel’s top 14 floors. With nearly eight years of experience in the luxury hospitality industry, Howard now leads all aspects of the Towers, including management, guest experience and overall day-to-day operations.

Brent Howard. Photo credit:
Lotte New York Palace

In his new role, Howard will manage the Towers private reception team and dedicated Les Clefs d'Or concierge team, who work exclusively with those who book The Towers accommodations, ensuring personalized service for guests and VIPs.

“Following a successful three years at Lotte New York Palace, we are thrilled to appoint Brent Howard as director of Towers,” Rebecca Hubbard, GM of Lotte New York Palace, said in a statement. “As an accomplished hospitality leader and a dedicated team member, we look forward to adding his expertise and creativity to our Towers team to further elevate our guests’ experiences.”


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Howard’s career at Lotte New York Palace began in 2015 as assistant front-office manager. He was then promoted to meetings and events manager in 2016, where he was responsible for organizing and managing the logistical details of small and large-scale events on property from the initial planning stage, event execution and post-event evaluation.

Previously, Howard participated in the leadership development program at The Plaza Hotel New York, completing rotations as assistant front office manager, butler manager and housekeeping manager. Before this, Howard was part of the opening team at the Kimpton Surfcomber Hotel in Miami from 2011 to 2013, where he held various roles, including manager on duty, front-office supervisor, front-desk agent and bellman. Throughout these experiences, he assisted in hiring, training and supervising the front desk staff, conducted daily and monthly departmental meetings, created weekly schedules, conducted employee payroll and regularly analyzed in-house budgetary details. 

Howard graduated from High Point University in 2010 with a degree in business marketing, and additionally earned his master’s degree in hospitality and tourism management from Florida International University. Howard currently resides in Bloomfield, N.J., with his wife Megan.

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