The Briad Group signs on to manage upcoming New Jersey Marriott

Residence Inn Hamilton, N.J.

A 120-suite Residence Inn by Marriott is set to open on June 22 in Hamilton, N.J. The property is the first of Marriott's new Gen 9, which includes more upscale amenities, to open in New Jersey.
 
Located at 559 Route 130 North, the all-suite Residence Inn Hamilton will operate as a Marriott franchise, owned and managed by Briad Lodging Group, the hotel division of The Briad Group of Livingston, N.J.
 
Located 10 minutes from downtown and 16 miles from Trenton Mercer Airport, the Residence Inn Hamilton offers its guests access to Six Flags Great Adventure, Sesame Place, Grounds for Sculpture, Princeton University, Fort Dix/McGuire Air Force Base and is within close proximity to numerous business centers including Horizon Center, Hamilton Business Center and Hamilton Square.
 
Briad Lodging Group’s growth plan is to develop, open and operate three to four hotels per year over the next several years.

Residence Inn Hamilton, N.J.
 
In addition to the Hamilton property, Briad is expected to open two TownePlace Suites by Marriott in Dover and South Brunswick, N.J., this year. Construction is underway for a Courtyard by Marriott in Islip, N.Y., which is scheduled to open in early 2017.
 
“We are pleased to open a Marriott property in New Jersey and are excited about our plans for sustained growth. With a long track record in hotel development, ownership and management, we believe we have a competitive edge in the hotel real estate niche market,” Brad Honigfeld, CEO of the Briad Group, said in a statement. “We will keep our focus on premium-branded hotels under such flags as Marriott and Hilton. Having our own construction affiliate, we are able to build cost effectively and make difficult projects financially feasible.”
 
Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to the portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 28 properties and has built over 2,800 hotel rooms in the tri state area.

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