The future of hotel check-in is here with a simple, game-changing digital solution that is elevating the guest experience as well as streamlining front desk operations.
Mobile keys – they are redefining the way guest rooms are accessed. Smartphones already function as a phone, computer, television, game center and much more, so adding “room key” to the mix is natural. The time is now for hoteliers to unlock the potential – and gain a competitive edge. Here are five ways mobile key entry is raising guest satisfaction and improving hotel performance, even beyond check-in.
#1 – Put More Control In Guests’ Hands
Hotels that improve the check-in experience by making it quicker and more convenient will most likely earn high praise from their guests. Advanced technology now allows consumers to check-in via their smartphone so that the front desk staff can generate a mobile key – a process that has revolutionized hotel arrival. Thanks to mobile key entry, guests can head straight to their room, carrying a mobile key right in their smartphone.
It’s quick and seamless, and literally puts more control in the customers’ hands. Plus, the mobile key process allows the hotel team to maximize their efficiency and focus on delivering a flawless guest experience.
#2 – Digital Solutions Save Some Green
Managing the budget is always top of mind for hoteliers. Adopting a digital solution that manages guest room access with smartphones means hotels can eliminate the costs of keycards as well as related issues such as demagnetized and lost cards.
Going with mobile key entry relieves guests of the need to carry and keep track of one more item during their stay, something a growing number of travelers desire. According to OpenKey, a provider of smartphone check-in/mobile key technology, 64% of travelers want to use their smartphone as a room key.
#3 – Inspire Direct Bookings
A hotel reservation via a third-party source delivers a booking filled with gaps, but partnering with a technology platform that provides smartphone mobile keys can effectively change that. These companies add data into the customer profiles not otherwise given by third-party booking engines, which allows hotels to communicate directly with guests, cultivate loyalty and improve lifetime value.
Capturing the additional data powers a hotel’s direct booking efforts. The benefits of this technology mean hotels can track guest activity and customize their experience, resulting in a strengthened guest-hotel relationship.
#4 – Smart, Simple Solutions Drive Productivity
A simple, clear and intuitive interface, such as the OpenKey app, maximizes front desk efficiency without sacrificing service quality. Hotels easily generate and manage mobile keys with just a few simple clicks through the application. The front desk staff has a choice of sending the key at or before check-in, plus guests receive a notification to their phone when a room is ready.
The technology of controlling guest room access with smartphones can be used at a branded or independent property. It works with the majority of digital hotel locks and is compatible on iOS and Android phones. This is universal appeal redefined.
#5 – Security Remains In Check
Are mobile keys secure? Absolutely – and more so than RFID cards.
Check-in via app and mobile key entry improves guest security with two layers of protection – first by the smartphone, and second by the hotel’s ability (through the app) to deactivate the mobile key immediately upon notice of a lost or stolen phone. Front desk staff can operate swiftly and with confidence thanks to this capability, ultimately calming guest worries when a smartphone is lost or stolen.
Check-in technology that successfully integrates mobile keys into the entire digital guest experience is a huge time-saving benefit to hotel customers. Hotels operate more efficiently and save financially, and higher guest satisfaction scores positively impact the bottom line. So yes, “there’s an app for that.”
Founded in 2014, OpenKey is reinventing the hospitality experience through its mobile access solution. The OpenKey app is the industry standard for universal mobile key technology and works with the majority of digital hotel locks. Hotels and their guests benefit from OpenKey’s platform providing efficiency, easy guest access, and paired with existing hotel mobile offerings. OpenKey is a privately held company located in Plano, Texas. The company has been funded by 12 of the largest hotel ownership and management companies in the world. The app is available for both iOS and Android devices. For more information, please visit www.openkey.com.